Заполнение брифа

Link to your website
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What's the main objective?
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What are you selling on the site?
Priority areas
What products/services are being emphasized?
Can you attach the links
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How many product lines are on the site?
What products/services are being emphasized?
Can you attach the links
Who are you selling to?
Indicate which segment accounts for the majority of sales
Your main competitors
Add a link to your competitor's website, you can add your competitor's strengths
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Specify your TSS
Example
If you find the glasses cheaper, we will give you a discount
Example
If you find the glasses cheaper, we will give you a discount
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Do you have a physical presence?
Do you have a system for keeping track of merchandise?
How is the site linked to the accounting system?
Specify the current CMS of the site
Where do leads end up?
Specify the current CRM for order accounting
Does the current site have a loyalty system
Example
Referral system
Example
Cumulative bonus system
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What analytics systems do you use?
How many cities of presence?
Vision of the company in 2-3 years
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What are some of your favorite websites?
You can attach a comment to the link saying what you like. You can link to the site link to the site from different niches
Example
website.com - Like the size of the headlines, like the animation
Attach social media links
Do you have a signature style?
Example
Color palette, fonts, etc.
Is there functionality you'd like to implement that isn't on the current site?
Example
Realize online sample points
Example
Implement a loyalty system for clients
Example
Add a discounted item
Will we do in-depth competitor research?
Example Analysis. HangarStroySib
Will we do in-depth research on the target audience?
Example Analysis. HangarStroySib
Will there be online payment on the website?
Will installment / credit be integrated into the site?
Will a personal account be developed for users?
Do you deliver to other cities?
Will we pull ratings from maps, reviews, etc. to the site?
Do you plan to have a blog and news on the site?
Whether you have an SMM specialist or a copywriter
Do you have options to record short videos for video output in Descriptions?
Do you have a mobile app?