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We share observations, experiments and insights,
received over the years of work

If it is important for you to understand not only what works
in SEO, but also why - this section is for you

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The Impact of Domain History on SEO: Expired vs New Domains

A study of how expired domains and domain history affect indexing, initial organic traffic and leads. We compare expired and new domains, outline the risks and provide a pre-purchase checklist.